AmirAshraff.
Leadership & Corporate Culture Coach · Corporate Trainer · Speaker
I teach teams new sales techniques, show them how to deliver top-notch customer service, and guide leaders through the complexities of their industry. I'm passionate about helping people succeed and grow.
Train. Speak. Coach.
Corporate training
70+ interactive programmes in retail, leadership, service, sales, management, digital and AI.
See programmes → 02 — SPEAKSpeaking & keynotes
Talks and executive briefings for conferences, leadership offsites, schools and universities.
See talk topics → 03 — COACHCoaching & consulting
Leadership and corporate culture coaching, and organizational development support.
How it works →Behaviour first. Slides second.
The goal of training isn't a certificate. It's people doing things differently on Monday morning.
Diagnose
Start from your real friction points and goals, not a generic syllabus.
Practise
Role-play, simulations and games, so people try new behaviour in the room.
Apply
Tools and scripts that go straight back to the sales floor or the office.
Measure
Look for behaviour change and business results, not just attendance.
Energetic, practical and built for Malaysian workplaces
From the shop floor to the boardroom: sessions mix sales psychology, NLP communication and real workplace cases with hands-on practice.
- Delivered in English or Bahasa Melayu
- Grounded in real retail and operations experience
- Tailored with examples from your industry
Certified and accredited
HRD Corp Accredited Trainer, Certified NLP Practitioner, Google and Gemini Certified Educator, Microsoft Elevate Educator Expert, Canva Teacher Essentials, and Inside LVMH Gold.
Popular with HR and L&D teams
First Time Leader? No Worries: Leadership Essential Skill
Designed specifically for newly promoted supervisors and managers, this program bridges the critical gap between individual contributor and effective people…
Details →Leader as Coach: Empowering Teams for High Autonomy
Micro-management creates operational bottlenecks and restricts organizational agility. This program guides team leaders through the transition from…
Details →Service Recovery Mastery: Turning Angry Clients into Brand Advocates
Service failures are inevitable, but a mismanaged service recovery can permanently alienate a valuable client. This intensive training equips service teams…
Details →Psychology of Closing: Consultative Sales for Complex Deals
Closing complex, high-stakes deals requires moving away from pushy sales tactics toward a value-driven, consultative approach. Drawing on applied behavioral…
Details →Persuasive Presence: NLP-Powered Executive Speaking
Strong executive presence requires the ability to command attention, inspire confidence, and articulate complex strategic visions effortlessly. Utilizing…
Details →The Google AI Advantage: Enterprise Productivity with Gemini
Leveraging Gemini natively within Google Workspace creates an interconnected, highly productive digital ecosystem. Designed by a Google Certified Educator,…
Details →The organisations succeeding are not those testing the most models, but those investing in the people who can scale them.
— Amir Ashraff, The 2026 Corporate Training Blueprint
On learning and the future of work
The Evolution of Learning & Development: From Training to Transformation
How Learning & Development has moved from training to transformation: upskilling, leadership development, microlearning, gamification and the 70-20-10 model.
Empowering the Malaysian Workforce: The 2026 Corporate Training Blueprint
The 2026 corporate training blueprint for Malaysia: HRD Corp strategy, AI literacy, ESG, enabler leadership, blended delivery and choosing the right training partner.
Let's build a team that performs.
Tell me about your team and goals. I'll suggest a programme, talk or coaching plan that fits.